How to check if ChatGPT recommends your brand
Updated November 1, 2026
Short answer: Ask ChatGPT the questions your buyers ask, without your brand name in them, and note whether it names you, where in its list, and which sites it cites. Do it several times and on more than one AI engine, because answers change. You can do this by hand for free, run the free ChatKeywords check for one question on 4 engines at once, or track a set of questions every week.
Write down the questions your buyers ask
Start with 5 to 20 questions a real buyer would type. Leave your brand name out: you want to know whether AI brings you up on its own.
- Looking around: “What’s the best survey prep software for small nursing homes?”
- Comparing: “Is Brand A or Brand B better for a 40-bed facility?”
- About to buy: “How much does survey prep software cost per month?”
If you only have keywords, the free keyword to AI prompts tool turns a keyword into about 16 questions like these.
Check by hand (free)
Open ChatGPT in a new chat (or a private window), turn search on, and ask each question. For every answer, write down:
- Whether your brand is named at all.
- Its position if the answer is a list (first, third, not there).
- Which competitors are named instead.
- Which sites are cited as sources, and whether one is yours.
Ask each question 2 or 3 times in fresh chats. AI answers vary from run to run, so one answer is a sample, not a verdict. Then repeat on Perplexity and in Google (AI Overviews and AI Mode): each engine has its own sources and its own favorites.
Check 4 engines at once with the free tool
The free AI visibility check asks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode one question at the same time. For each engine it shows whether you are named, your list position, whether your site is cited, who is named instead, and the full answer with its sources. It is free, needs no sign-in, and each result has its own link you can share.
Read the results
Named and cited: AI knows you and trusts your pages. Keep those pages current.
Named, not cited: AI knows your brand from other sites. Find which sites it cites and make sure they describe you correctly.
Not named: look at the cited sources. They are usually “best tools” lists, comparison posts, review sites and forums. Getting onto those pages, and publishing a page that answers the question directly, are the two strongest moves.
Track it every week
One check shows today. To see whether you are gaining or losing, ask the same questions every week and look at the share of answers that name you over several weeks. ChatKeywords does this on 4 AI engines on its free plan (5 questions), with a 4-week rolling score so one odd answer does not swing it.