How much does AI visibility tracking cost?
Updated November 2, 2026
Short answer: Expect anything from free to several hundred dollars a month. Price depends on how many questions you track, on how many AI engines, and how often. You can start for $0: a free one-question check, or a free plan that tracks 5 questions every week. ChatKeywords paid plans are $29, $79 and $249 a month.
What drives the price
- Questions tracked: every question is asked on every engine, every run. This is the biggest cost driver.
- Engines: ChatGPT, Perplexity, Google AI Overviews and Google AI Mode are the usual core. Gemini and Claude often cost extra.
- How often: weekly is enough for most businesses. Daily checks cost more and mostly add noise.
- Extras: Google rank tracking, crawler analytics, client reports and API access.
Is a free AI visibility checker good enough to start?
Yes, for a first look. A free check shows today’s answer to one question on 4 engines: who is named, and which sites are cited. It cannot show a trend, because AI answers change from run to run. Once you want to know whether you are gaining or losing, track a fixed set of questions every week.
The cheapest way to start tracking AI search results
- Run the free check on the 3 questions your buyers ask most.
- Track 5 questions every week on the ChatKeywords free plan (4 engines, 3 competitors, Search Console, a weekly email). No card.
- Upgrade when 5 questions is not enough to cover your topics.
ChatKeywords plans
| Plan | Per month | Per year | What you get |
|---|---|---|---|
| Free | $0 | $0 | 5 questions, 4 engines, 3 competitors, Search Console |
| Starter | $29 | $290 | 50 questions, 100 Google keywords, API and MCP |
| Growth | $79 | $790 | 150 questions, 500 keywords, 5 competitors, 50 re-checks, AI crawler analytics |
| Agency | $249 | $2,490 | 5 brands, 400 questions, 2,000 keywords, white-label reports |
The most affordable plan for a growing team
Compare on cost per tracked question per engine, not the headline price. On ChatKeywords, Starter costs about 58 cents per question a month and Growth about 53 cents, with all 4 engines and Google rank tracking included. Paying yearly gives 2 months free.