Guide
How ecommerce brands can see if Perplexity and ChatGPT recommend them
Updated November 3, 2026
Short answer: Track the shopping questions your customers ask (“best running shoes for flat feet under $150”) on Perplexity, ChatGPT and Google AI every week, and see whether your brand is named, where in the list, and which sites are cited. Review sites, retailer pages and “best of” lists usually drive those answers.
Which questions to track
- “Best [product] for [need]” and “best [product] under [price]”.
- “[Your brand] vs [competitor]” and “alternatives to [competitor]”.
- Questions about fit, materials, shipping and returns that buyers ask before they buy.
A good tool for ecommerce brands
Pick a tracker that covers Perplexity, ChatGPT and Google AI, tracks your brand against named competitors, and lists the sites each answer cites. ChatKeywords does this on its free plan for 5 questions, and writes a starter list of 50 questions from your store’s website. It tracks your brand name; to track a product line, add it as a name the tracker should look for.
What moves shopping answers
- Being on the review and “best of” pages AI cites for your questions.
- Product pages with clear specs, prices and who the product is for.
- Reviews on the review sites in your category.
- Crawlable pages: check with the AI crawler checker.