Guide
AI visibility reporting for SEO agencies
Updated November 3, 2026
Short answer: Use a tracker that runs each client's buyer questions on ChatGPT, Perplexity and Google AI every week, keeps clients separate, and produces a white-label report you can send or share by link. ChatKeywords Agency ($249 a month) covers 5 client brands, 400 questions and 2,000 Google keywords, with white-label reports and client links.
What to track for each client
- 20 to 80 buyer questions per client, across discovery, comparison and buying.
- The client and 3 to 5 named competitors.
- The client’s Google rankings for the keywords behind those questions.
- The sites AI cites when it names a competitor instead of the client.
What goes in the monthly client report
- The share of AI answers that name the client, with a 4-week trend, against each competitor.
- The questions won and lost this month, with the actual answers.
- What you did (pages published, listings won) and what changed in the questions they target.
- Next month’s plan: the top gaps to close.
What to look for in the tool
- Separate brands per client under one account, with pooled questions.
- White-label reports with your logo, and a link clients can open without logging in.
- Real answers behind every number, so you can show the client the evidence.
- Google rankings in the same report, so one view covers SEO and AI.
- API or MCP access, if you build your own dashboards.