ChatKeywords vs Ahrefs Brand Radar
Updated November 3, 2026
Short answer: Pick Ahrefs if you already pay for it: its paid plans include a few AI prompts checked daily, next to a full SEO suite. Pick ChatKeywords if you want AI visibility as the main job for less: 50 buyer questions on 4 AI engines for $29 a month, written for you from your website, with your Google rankings in the same report.
At a glance
| ChatKeywords | Ahrefs Brand Radar | |
|---|---|---|
| Starting price | Free (5 questions); $29/month for 50 | Included with paid Ahrefs plans, from $129/month (Lite, 5 AI prompts) |
| Questions | A ranked pack of 50 written from your site; track 5 to 400 | 5 to 20 custom prompts on Lite to Advanced; more as an add-on (from $50/month) |
| Engines | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode; Gemini and Claude add-ons | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, Google AI Mode |
| How often | Weekly, with a 4-week rolling score (Agency: 20 questions daily) | Daily |
| SEO tools | Google rankings for your keywords and Search Console clicks | A full SEO suite: backlinks, keywords, site audit, rank tracker |
| Market view | Your questions and competitors | An AI visibility index across millions of prompts (from $199/month) |
Should I switch from Ahrefs to a tool that tracks AI answers?
Not necessarily. If Ahrefs runs your SEO, keep it. The question is whether 5 to 20 AI prompts cover your buyers. Most businesses have 50 or more questions that matter, across discovery, comparison and buying. Many teams add a dedicated tracker for those, rather than replace their SEO suite.
When Ahrefs Brand Radar is the better pick
- You already pay for Ahrefs and a handful of prompts is enough.
- You want daily checks and Copilot and Gemini in the base product.
- You want a market-wide index of AI visibility, not only your own questions.
When ChatKeywords is the better pick
- You don’t pay for an SEO suite and want AI visibility and Google rankings in one report for $29 a month.
- You don’t want to write prompts: you get 50 buyer questions from your website, ranked.
- You want a clear to-do list: which sites AI cites instead of you, and which pages to write.
- You want to start free (5 questions) or try the free one-question check.
Where these facts come from
Ahrefs prices and features are from ahrefs.com/pricing and ahrefs.com/brand-radar on November 3, 2026. Check their site for current details.