ChatKeywords vs Profound (and Ahrefs vs Profound)
Updated November 3, 2026
Short answer: Profound is built for enterprises: custom pricing, many engines, SSO and SOC 2. Ahrefs Brand Radar suits teams already on Ahrefs, with a few daily AI prompts in its paid plans. ChatKeywords suits small and mid-sized businesses: free for 5 questions, $29 a month for 50 on 4 engines, with Google rankings included.
At a glance
| ChatKeywords | Profound | Ahrefs Brand Radar | |
|---|---|---|---|
| Built for | Small and mid-sized businesses, agencies | Enterprises | Teams already on Ahrefs |
| Price | Free; $29–$249/month | Custom (enterprise); 7-day trial | In paid Ahrefs plans from $129/month |
| Prompts | 5 to 400, written for you | Trial: 50, daily for 7 days | 5 to 20 on Lite to Advanced |
| Engines | ChatGPT, Perplexity, AI Overviews, AI Mode; Gemini and Claude add-ons | Up to ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Claude, DeepSeek | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode |
| How often | Weekly | Daily | Daily |
Ahrefs vs Profound for tracking AI answers: which is better?
They answer different needs. Profound is a dedicated AI search platform for large brands, with sales-led custom plans. Ahrefs adds a few daily AI prompts to an SEO suite many teams already pay for. If you are neither an enterprise nor an Ahrefs customer, a dedicated tracker priced for smaller teams is usually the better fit.
What is the best tool to track if ChatGPT recommends my brand?
The best tool is the one that tracks your buyers’ real questions on the engines they use, at a price you will keep paying. Test any tool against the free check on the same 3 questions before you commit. More in how to choose an AI visibility tracker.
Where these facts come from
Profound facts are from tryprofound.com and tryprofound.com/pricing; Ahrefs facts from ahrefs.com/pricing and ahrefs.com/brand-radar; all on November 3, 2026. Check their sites for current details.