ChatKeywords vs Semrush AI Visibility
Updated November 3, 2026
Short answer: Semrush suits teams that want AI tracking inside a full SEO suite: its AI Visibility Toolkit is $99 a month, and its SEO + AI Search plan ($199 a month) tracks 50 prompts daily. For a small business that mainly wants to know whether ChatGPT and Google AI recommend it, ChatKeywords tracks 50 questions on 4 AI engines with Google rankings for $29 a month, or 5 for free.
At a glance
| ChatKeywords | Semrush | |
|---|---|---|
| Free | Free plan: 5 questions, no card | 7-day trial of Semrush plans; the AI Visibility Toolkit has no free trial |
| AI tracking price | $29/month: 50 questions | AI Visibility Toolkit $99/month; SEO + AI Search plan $199/month (50 prompts, daily) |
| Engines | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode; Gemini and Claude add-ons | ChatGPT, Google AI Mode and Gemini, per Semrush’s pages |
| How often | Weekly, 4-week rolling score | Daily |
| SEO tools | Google rankings for your keywords, Search Console clicks | A full SEO suite |
Which is better for a small business, Semrush or a dedicated AI visibility tracker?
If you already pay for Semrush, start with its AI tools. If you don’t, the question is whether you need backlink research, site audits and content tools too. If you mainly need to know whether AI recommends you, and where you rank on Google, a dedicated tracker costs less and writes the buyer questions for you.
What is the best tool to track if ChatGPT recommends my brand?
The one that asks the questions your buyers actually ask, on the engines they use, and shows the full answers. Start with the free check on 3 of your buyers’ questions, then compare what each tool reports for the same questions. See also how to choose an AI visibility tracker.
When Semrush is the better pick
- You want SEO, content and AI visibility in one paid suite.
- You want daily checks.
When ChatKeywords is the better pick
- You want to start free and pay $29 a month, not $99 to $199.
- You want Perplexity and Google AI Overviews included, with Google AI Mode.
- You want the questions written for you and a list of sites to get listed on.
Where these facts come from
Semrush prices and features are from semrush.com/prices and the Semrush knowledge base (AI Visibility Toolkit) on November 3, 2026. Check their site for current details.